As part of QUAY’s two-person copy team, I’ve been deeply involved in shaping the brand’s bold, playful and authentic tone of voice, as well as driving performance.
Work spans across campaign concepting, brand storytelling, product naming, and omni-channel copy across email, SMS, paid social, organic social, web, Amazon, SEO, PR, OOH, and CTV.
QUAY EYEWEAR
HIGHLIGHTS
• Active Email Profiles: 2.3 M
• Active SMS Profiles: 191 K
• Instagram Community: 1.6 M followers
• Email Open Rate: 47.1%
• Total Revenue attributed to Email + SMS in 2024: 15%
ABOUT US
PRODUCT NAMING
Every QUAY frame name is inspired by the brand’s placement at the intersection of music and fashion.
The names are designed to feel fun, memorable, and culturally relevant—giving each frame its own unique persona.
