QUAY / GUIZIO
Through the View Finder
Exclusive eyewear collection with New York fashion designer, Danielle Guizio. Inspired by modern femininity and downtown style.
Copywriter
Partnered in collaboration with Danielle Guizio for brand alignment and creative approval.
Contributed to campaign concepting, product naming, product descriptions, PR, OOH, and all copy across email, SMS, and social.
ROLE
Subject Line: NOW LIVE: QUAY / GUIZIO 📹
Pre-Header: Are you watching?
Subject Line: BEHIND THE DESIGN 🕶️
Pre-Header: Meet Danielle Guizio
LAUNCH EVENT
SOCIAL
PRODUCT NAMING & DESCRIPTIONS
Find yourself with BALANCE. This luxe, metal wrap shield is designed for making you the centerpiece of any scenario.
Anything goes in SLATE. This sleek
and smooth cat eye embodies sensual sophistication.
All good things in LUCKY YOU. This chic prescription cat eye adds a soft and delicate touch to any look.
TEAM
Role: Copywriter
Creative Director: Danielle Moore
Photographer: James Bee
Wardrobe: Marcus Cuffie
Hair: Kabuto Okuzawa
Makeup: Kye Howell
Props: Daniel Horowitz
DP: Chiao Chen
Producer: Matador Productions + Giselle Morgenstern
Casting: Giselle Morgenstern
Editorial: Mayra Sanchez + Amanda Medved
Graphic Design: Joyce Yutan