SIDES OF SZA
Exclusive eyewear collaboration with singer-songwriter, SZA. Capturing her dynamic energy and vibrant personality in a celebration of self-expression and style.
1.58+ Billion QUAY Earned Impressions
281 Pieces of Influencer Content
33 VIP + Celebrity Highlights
52 Press + Editorial Features
SZA STATS
Copywriter
Partnered with the lead copywriter on concept development and campaign storytelling for QUAY’s ‘Sides of SZA’ brand campaign.
Contributed to creative concepting, scriptwriting, and copy across all marketing touchpoints—including CTV, OOH, PR, paid social, email, and site.
ROLE
Subject Line: CLOSET CONVERSATIONS WITH SZA 🎙️
Pre-Header: Style like no other
Subject Line: CURATED BY SZA 🌍
Pre-Header: Step into her world
SOCIAL
SITE
ROLE
Co-Copywriter
TEAM
Creative Direction: Danielle Moore
Photographer: Cassidy Meyers
Stylist: Alejandra LaPilusa
Hair: DevanteTurnbill
Makeup: Deanna Paley
DP: Maddy Talias
Production: Vision Pop + Giselle Morgenstern
Casting: Giselle Morgenstern
Editor: Snakk Studio
Graphic Design: Joyce Yutan + Jovan McGee
Editorial: Mayra Sanchez + Amanda Medved