NO RULES, JUST MUSIC
Inspired by the free-spirited energy of festival culture, this campaign celebrates QUAY’s 20th anniversary and honors the brand’s festival roots. A bold, rebellious tribute to music, self-expression and community.
ROLE
Copywriter
Concept development and execution across all marketing channels. Supported creative storytelling and copywriting for email, SMS, paid and organic social, web, PR, Amazon, OOH, and a nationwide festival pop-up truck tour.
Subject Line: THE FESTIVAL EDIT IS HERE 🎧
Pre-Header: Music is in our DNA
Subject Line: SPOTTED AT THE FESTIVAL 🎡
Pre-Header: Frames that stole the show
Subject Line: POST-FESTIVAL BLUES? 💙
Pre-Header: The cure inside
SOCIAL
SITE
ROLE
Copywriter
TEAM
Creative Director: Danielle Moore
Photographer: Ward + Kweskin
Art Director: Megan Yanchitis
Wardrobe: Joanie del Santo
Hair: Darine Sengseevong
Makeup: Zara Kaplan
Props: Justin Fry
DP: Logan Rice
Producer: Vision Pop + Giselle Morgenstern
Casting: Giselle Morgenstern
Editorial: Mayra Sanchez + Amanda Medved
Graphic Design: Mario Estrada, Jovan McGee
Social Media Designer: Dakota Seidenspinner