NO RULES, JUST MUSIC
Inspired by the free-spirited energy of festival culture, this campaign celebrates QUAY’s 20th anniversary and honors the brand’s festival roots. A bold, rebellious tribute to music, self-expression and community.
ROLE
Co-Copywriter (2-person team)
Partnered with the lead copywriter on concept development and execution across all marketing channels. Supported creative storytelling and copywriting for email, SMS, paid and organic social, web, PR, Amazon, OOH, and a nationwide festival pop-up truck tour.
Subject Line: THE FESTIVAL EDIT IS HERE 🎧
Pre-Header: Music is in our DNA
Subject Line: SPOTTED AT THE FESTIVAL 🎡
Pre-Header: Frames that stole the show
Subject Line: POST-FESTIVAL BLUES? 💙
Pre-Header: The cure inside
SOCIAL
SITE
ROLE
Co-Copywriter
TEAM
Creative Director: Danielle Moore
Photographer: Ward + Kweskin
Art Director: Megan Yanchitis
Wardrobe: Joanie del Santo
Hair: Darine Sengseevong
Makeup: Zara Kaplan
Props: Justin Fry
DP: Logan Rice
Producer: Vision Pop + Giselle Morgenstern
Casting: Giselle Morgenstern
Editorial: Mayra Sanchez + Amanda Medved
Graphic Design: Mario Estrada, Jovan McGee
Social Media Designer: Dakota Seidenspinner